HBo: DATA IS DESTINY

THE WORK:

A powerful tech giant—with an unsettling message—would play major role in Season III of Westworld. So, we positioned this near-fi Google as a real corporation; sponsoring a panel at Wired 25, launching a brand film that the internet picked up as the show’s new trailer, and hosting a company dinner that had everyone questioning their realities.

SOME AWARDS:

Best Experiential Activation (Entertainment), Adweek Experiential Award

Cannes Shortlist: Brand Experience & Activation, Social Behavior

SOME PRESS:

Adweek, If Westworld Season 3 Is Anything Like This Teaser Dinner, We’re in for a Ride
Forbes, HBO Westworld Fed Reporters a Terrifying Taste of Season 3
Mashable, The most insightful vision of the future at CES came from HBO's Westworld
Gizmodo, HBO Invited Us To a Westworld Dinner Party, Where We Were The Ones Roasted
Deadline, HBO's 'Westworld' CES Incite Activation Has Creepy Fun With Data Sharing

“The most insightful vision of the future at CES” - Mashable

“Forget Delos Destinations, Here’s a Commercial for Incite Inc.” - The Wrap

A team of Experience Designers, Attention Analysts, Impulse Managers, and Sentiment Developers manned our booth and hosted networking events.

An array of Incite products were on display for attendees and press to explore.

We lead conversations on Data Security and showed up on programs alongside Computational Biologists and Media Justice Specialists.

INCITE’s space sparked conversations IRL and across Twitter, Instagram and Reddit:

“HYPE LEVELS INTENSIFIED.”

“Oh my god...... I’m in. I’m so fuuuucking in. The producers have said that this is the season they wanted to make from the jump, and I seeeeeee why. I’m so freaking excited.”

“So is it gonna be the new Delos? Or what? Spill already sir @WestworldHBO!!!!”

“YES GIVE ME MY WESTWORLD SEASON 3 NOW.”

“This is how to do a MFi'ng social media marketing campaign.”