AT&T: FA LA LA LA LIE DETECTOR

THE WORK:

Did you know 71% of people have lied about liking their holiday gifts? Yah, I’ve also lost faith in humanity. But on the bright side… we used this stat as inspiration for a social experiment with AT&T that combined seasonal unboxing and behavioral analysis. Ultimately proving… when you do your holiday shopping with us, they’ll never have fa la la la lie about it.

SOME PRESS:

AD AGE EDITOR'S PICK: AT&T ANALYZES INFLUENCERS’ REACTIONS TO HOLIDAY GIFTS IN FESTIVE SOCIAL EXPERIMENT