THE JAMES BEARD FOUNDATION: PIER 57

THE WORK:

We named and branded two spaces in NYC’s Pier 57 Food Hall for longtime partner, The James Beard Foundation. The first, Platform, is all about elevation—with a visual approach integrating serif pedestals and future-facing sans-serifs. The second, Good to Go, their kiosk, nods to JBF’s purpose-driven intitiatives with a logo inspired by plates on a countertop.