NETFLIX X STRANGER THINGS: RIFTED
THE WORK:
At the height of the Streaming Wars, Netflix needed the 4th season of their flagship show to hit. We said: no one puts Eleven in a corner. So, we launched a global campaign for Stranger Things that placed otherworldly rifts on landmarks across the world. From Italy to India to the Empire State Building, where a 500 foot tall, first of its kind projection brought the city that never sleeps to a stand still, we fed the competition to the demigorgans. Making Stranger Things the #1 most streamed English language show in Netflix history.
SOME AWARDS:
Grand CLIO, TV/Series, Innovation
Gold CLIO, TV/Series, OOH Takeover
Webby, Experience Marketing + People’s Choice
Webby, Event Activation + People’s Choice
Andy Award, Craft
SOME PRESS:
NBC NEW YORK TODAY IN NEW YORK - Stranger Things Empire State Building Coverage
NBC 5 TODAY - CHICAGO - Stranger Things 4 Release and Empire State Building Coverage
KTLA NEWS LOS ANGELES - A giant Stranger Things rift has taken over Sydney's Bondi Beach
GOOD DAY PHILADELPHIA - Stranger Things 4 Release and Empire State Building Coverage
USA TODAY - 'Stranger Things' fans celebrate new season with NY event
PEOPLE - Jordan Rodgers and JoJo Fletcher Kiss in Paris, Plus the Stranger Things Cast and More
TIME OUT - How to see The Empire State Building light up for Stranger Things tonight
AMNY - ‘Stranger Things’ celebrates new season with massive rift lightshow and cast visit to Empire State Building
COLLIDER Stranger Things Season 4 Turns NYC Upside Down With Premiere Celebrations
BLOODY DISGUSTING - “Stranger Things” Just Turned the Empire State Building and More World Landmarks Upside Down!
SCREEN RANT - Stranger Things Turns Empire State Building Upside Down With Light Show