NETFLIX X STRANGER THINGS: RIFTED

THE WORK:

At the height of the Streaming Wars, Netflix needed the 4th season of their flagship show to hit. We said: no one puts Eleven in a corner. So, we launched a global campaign for Stranger Things that placed otherworldly rifts on landmarks across the world. From Italy to India to the Empire State Building, where a 500 foot tall, first of its kind projection brought the city that never sleeps to a stand still, we fed the competition to the demigorgans. Making Stranger Things the #1 most streamed English language show in Netflix history.

SOME AWARDS:

Grand CLIO, TV/Series, Innovation

Gold CLIO, TV/Series, OOH Takeover

Webby, Experience Marketing + People’s Choice

Webby, Event Activation + People’s Choice

Andy Award, Craft

SOME PRESS:

NBC NEW YORK TODAY IN NEW YORK - Stranger Things Empire State Building Coverage

NBC 5 TODAY - CHICAGO - Stranger Things 4 Release and Empire State Building Coverage

KTLA NEWS LOS ANGELES - A giant Stranger Things rift has taken over Sydney's Bondi Beach

GOOD DAY PHILADELPHIA - Stranger Things 4 Release and Empire State Building Coverage

USA TODAY - 'Stranger Things' fans celebrate new season with NY event

PEOPLE - Jordan Rodgers and JoJo Fletcher Kiss in Paris, Plus the Stranger Things Cast and More

TIME OUT - How to see The Empire State Building light up for Stranger Things tonight

AMNY - ‘Stranger Things’ celebrates new season with massive rift lightshow and cast visit to Empire State Building

COLLIDER Stranger Things Season 4 Turns NYC Upside Down With Premiere Celebrations

BLOODY DISGUSTING - “Stranger Things” Just Turned the Empire State Building and More World Landmarks Upside Down!

SCREEN RANT - Stranger Things Turns Empire State Building Upside Down With Light Show