SAVAGE X FENTY SPORT: POWER X PLAY

THE WORK:

We helped Rihanna expand her empire. How? By launching a sportswear line that’s equal parts force and fashion, work out and show out. The 360 campaign was designed to support your ‘x,’ celebrate all of you, and spotlight women who believe everything is sport. In an overcrowded category, unique strategy and unapologetic boldness won.

SOME PRESS:

ADWEEK / REFINERY29 / VOGUE / HYPEBAE / HIGH SNOBIETY / HYPEBEAST / PAPER