SYNCHRONY BANK X ISSA RAE: PAY DAY
THE WORK:
When you’re not saving, every day sorta feels the same. So, we teamed up with Issa Rae’s production company to create a time loop comedy—set on a Pay Day—that brings said cycle of sameness into stark, and hilarious, relief. Our cast and crew from HBO’s Insecure and Netflix’s Dear White People also helped us playfully prescribe a way out with Synchrony Bank.
AWARDS:
Winner: Tribeca Film Festival - Tribeca X Award
Winner: Adweek Brand Storytelling Awards - Best Short Form Content
Winner: Campaign Brand Film Awards - Best Brand Film, Financial Services
“Synchrony's film 'Pay Day' is like a mini HBO episode in its storytelling.” - Muse by CLIO
“Saving for a rainy day or a big goal never felt so fun.” - Campaign
