RITUAL: TRACE LIKE A MOTHERF*CKER
THE WORK:
Mothers and motherf*ckers have something in common… THEY-GO-HARD. So, when it came to telling Ritual’s story—and differentiating them from less-than-reliable supplement brands that don’t do their legwork—we created an integrated campaign that pulled zero punches.
SOME PRESS:
Shots Magazine, Trace Like a Motherf*cker with Ritual
Little Black Book, Ritual Encourages You To Find Vitamins You Can Trace Like a Motherf*cker
Muse by Clio, News Brief: Ritual Vitamins
Ads of the World, Ritual "Trace Like a Motherf*cker"
Roastbrief, For Ritual, Transparency Isn't Enough, Find Vitamins You Can Trace Like a Motherf*cker
“In its first brand awareness campaign, Ritual Vitamins partnered with Giant Spoon to create a category-defining, subversive, integrated campaign that highlights its traceability, giving everyone the receipts to ‘wtf’ we’re putting in our bodies.” - SHOTS
“With a :45 film directed by Sundance-winning director Kate Jean Hollowell, Trace Like a Motherf*cker is a tribute to the deep care, attention to detail, and obsessive researching that it takes when finding the right supplements.” - SHOTS
“By bringing a frank, unabashed energy to the creative, Ritual’s’ Trace Like a Motherf*cker is rallying a community of healthy skeptics to embrace their obsession over better health and quality ingredients.” - SHOTS