MONGODB: DAY ZERO

THE WORK:

Developers power the world. But they’re rarely seen as the chief decision makers, and the stars, that they are. So, we transformed them into the protagonists of a 15-minute interactive thriller and gave them the power to code their own adventures. In the process, we showed them all of the agency that MongoDB Atlas delivers.

AWARDED:

Official Selection: Tribeca Film Festival - Tribeca X, Interactive

SOME PRESS:

Little Black Book, MongoDB Targets Developers with Choose-Your-Own-Adventure Film

Muse by Clio, Giant Spoon Stages a Cyber-Thriller for Database Platform MongoDB

“It scores as a long-form product demo with a retro/William Gibson vibe.” - Muse by Clio

“With twists and turns at each decision, the audience is in suspense until the final surprise ending.” - Little Black Book

Director Benny Nicks and Midsommar/Hereditary DP Pawel Pogorzelski “bathe the action in compellingly moody shadows and constantly flickering screens.”

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The interactive film was surrounded by a suite of digital, social, and media promotions.

Our client wanted some swag to commemorate a successful marketing campaign. We delivered tees, hoodies, laptop stickers and more.