LUCID: COMPROMISE NOTHING
THE WORK:
This was more than a campaign. It was the foundation for a strategic and creative platform. A rallying cry for a company with defiance in its DNA. And an artillery of 360 assets - anthem spot, OOH, print, social, digital - that asked the question, “Why settle for the best EV when you can build the best-damn-car?”
SOME PRESS:
Little Black Book: Lucid Motors Defies Convention in Origin Story Inspired Campaign
Ad Age: Behind EV Maker Lucid's First Campaign from Giant Spoon
Shots: Lucid Motors Compromise Nothing in New Campaign
Design Rush: Lucid Motors Compromises Nothing in First Ever Brand Campaign
"A bold swing at the automotive industry.” - Little Black Book
“Lucid is channeling Muhammad Ali, Nina Simone and Neil Armstrong in the electric vehicle marketer’s largest campaign since it was founded.” - Ad Age
"American electric vehicle maker Lucid Motors has unveiled its first-ever brand campaign, and it's kicking things off with a bang." - Design Rush
