HBO X HOUSE OF THE DRAGON: THE DRAGON’S DEN

THE WORK:

HBO was about to drop House of the Dragon, their biggest bet as a network since Game of Thrones—that other show set in the world of Westeros. So we went full ‘Dracarys,’ building an immersive Dragon’s Den at Comic Con, letting guests learn the ways of the Targaryens, hatch their own dragons, then raise them on an AR app. In tandem, we also built a toolkit that let the HBO marketing team bring the Dragon’s Den to life in markets across the world. 🔥🔥🔥

SOME PRESS:

Adweek / Gizmodo / IGN / Variety / LA Times / The Knockturnal / Hi-Def Ninja / San Diego Tribune / SyFy / ScreenRant / Hollywood Reporter