HBO: LOVECRAFT COUNTRY DRIVE-IN

THE WORK:

The challenge? Bring Misha Green’s danger-laden series to the real world when the real world faces dangers of its own. Covid, anyone? The solve: build a contactless, Lovecraft Country Drive-in that made guests question whether or not they would drive out. 

AWARDS:

Adweek Experiential Awards: Best Use of Drive-Up Experience

Webby Awards - Best Event Activation - Honoree

Official Selection: Society of Illustrators Annual Exhibition 2021

SOME PRESS:

Adweek, Experiential Powerhouse Giant Spoon Builds an Immersive Yet Contactless Activation

Yahoo!, HBO hosts epic ‘Lovecraft Country’ finale event in Los Angeles

Little Black Book, HBO Invites Fans to Feast on 'Lovecraft Country' Finale

Guests were greeted by Lovecraft Country Drive-In and Lovecraft Country Carwash employees, who seemed a little tooooo friendly.

We created massive billboards for Lovecraft Country businesses, which hinted at threats that reside around every corner.

The Lovecraft Safety Commission offered tips and guidance for remaining safe throughout our contactless experience.

A ghostly concessions stand offered treats sourced by Black owned businesses, which we relabeled and renamed.

Everyone also enjoyed free, custom bandanas, air fresheners, and hand sanitizer.

As people pulled into their parking spots, messages, ads, and coming attractions from Lovecraft Country played. Including a few with subliminal messages.

Everyone left with a parting gift, a protection spell placed on their cars by our in-world actors.

They also arrived home to a surprise: a customized postcard featuring their faces.