HBO: ALL MUST CHOOSE
THE WORK:
To hype Season Two of House of the Dragon, we brought the escalating rivalry from the world of the show—to the world we know, inspiring everyone to raise their banners and declare for Team Green or Team Black. I could go on about the 270 foot dragon and Mexican government intervention and Batman getting involved — but maybe just watch the case study?
SOME PRESS:
Barstool: The Sight of Giant Banners is Majestic as Fuck
Adweek: How HBO Got a 270-Foot Dragon on the Empire State Building: 'This Is F*cking Crazy'
Adweek: Why House of the Dragon's Season 2 Marketing Fooled Fans on Purpose
The Drum: Ad of the Day - No, It's Not CGI
Gothamist: Massive Dragon Deployed to Top of Empire State Building
Event Marketer: How HBO’s ‘House of the Dragon’ Stunts Had Fans (and Press) Doing a Double Take
SOME AWARDS:
GRAND CLIO: Integrated Campaign (Television & Streaming), Integrated Campaign
SILVER CLIO: Branded Entertainment & Content (Television & Streaming), Digital, Mobile & Social Media
SILVER CLIO: Experiential & Activations (Television & Streaming), Special Event & Stunt
EVENT MARKETER AWARD, GOLD: Most Innovative Experience Design
IRL and CGI banners billowing from landmarks across the globe had fans feverishly debating: “Which are real and which are fake??”
On premiere day, a 270 foot dragon - as big as a city block or 2 King Kongs - appeared on the spire of the Empire State Building: a final declaration for Team Green.
