PARAMOUNT+ x HALO: SXSWARM
THE WORK:
We launched HALO with a series of epic drone shows which transformed the Austin skies and culminated with a QR code leading to an exclusive trailer. The play not only conquered SXSW, but lit a fuse in the press, catapulting a new show—on a relatively new platform—into conversation across culture.
SOME AWARDS:
AdAge, Experiential Campaign of the Year, Silver
Silver CLIO, TV/Series, Experiential
SOME PRESS:
ADWEEK: Paramount+ Welcomes the Arrival of Halo With 400 Drones in an Amped-Up Campaign
VULTURE: Halo Invades SXSW With a ‘Swarm’ of 400 Drones
HOLLYWOOD REPORTER: “Alien Drone Swarm” Form Giant Hovering QR Code Over Austin to Promote ‘Halo’
TODAY: Drones promoting ‘Halo’ Paramount+ series spook TX residents
THE TIMES: QR code ad for Halo series lights up the sky in Texas