PARAMOUNT+ x HALO: SXSWARM

THE WORK:

We launched HALO with a series of epic drone shows which transformed the Austin skies and culminated with a QR code leading to an exclusive trailer. The play not only conquered SXSW, but lit a fuse in the press, catapulting a new show—on a relatively new platform—into conversation across culture.

SOME AWARDS:

AdAge, Experiential Campaign of the Year, Silver

Silver CLIO, TV/Series, Experiential

SOME PRESS:

ADWEEK: Paramount+ Welcomes the Arrival of Halo With 400 Drones in an Amped-Up Campaign

VULTURE: Halo Invades SXSW With a ‘Swarm’ of 400 Drones

HOLLYWOOD REPORTER: “Alien Drone Swarm” Form Giant Hovering QR Code Over Austin to Promote ‘Halo’

TODAY: Drones promoting ‘Halo’ Paramount+ series spook TX residents

THE TIMES: QR code ad for Halo series lights up the sky in Texas