GE: ONCE, NOW, FOREVER

THE WORK:

In April of 2024, GE—the iconic company founded by Thomas Edison—ceased to be and, in its place, three new companies were born. We launched GE Aerospace, GE Vernova, and GE Healthcare with a campaign that celebrated legacy (Once), progress (Now), and promise (Forever).

SOME PRESS:

Ad Age: GE's MLB Opening Day Campaign Revists League's First Night Game

Shoot: In New Campaign “Once, Now, Forever,” GE Marks New Chapter as Three Independent Companies

Deal Town: Looking Back to Look Forward

ONCE: Our TVC, “A Pearl Against Velvet,” tells the story of the first night game, which GE lit in 1935. It aired on baseball’s opening day and nodded to GE’s own opening day.

NOW: Drones emerged from 30 foot tomes in NYC and India, painting a picture of our companies’ accomplishments—in a contemporary way.

FOREVER: Our custom NYSE experience and global print takeover across pubs like The New York Times and Wall Street Journal announced what was next.

ECHO: Following our launch, we built ‘Day 2’ campaigns for GE Aerospace and GE Vernova respectively.