FABLETICS: GET IN KEVIN’S PANTS

THE WORK:

To promote Kevin Hart’s line of athleisure gear (on a small budget), we had to make noise (in a big way). So, we brought an oversized pair of Fabletics gray sweatpants to all of Kevin’s shows, including the unmistakable outline of what the comedian called “the elephant in the room.” Then challenged guests to Get in Kevin’s Pants to win swag.