YITTY: BEST SEATS IN THE HOUSE

THE WORK:

With just a few weeks until the launch of Lizzo’s Special Tour, Yitty asked us to tout their star’s amazing, inclusive shapewear. So, we cooked up a play that rewarded the best seats in the house (butts, y’all) with the best seats in the house (front row). Outside of every venue, a monumental Yitty-clad booty appeared, flashing a QR-code. A few lucky fans who scanned came away with product, upgraded tickets, and a chance to rub elbows with Lizzo herself.